ROI-Driven paid search optimization
Our relationship with you relies on getting results, and paid search marketing results are measured in ROI. Each and every day, our primary focus is building ROI by interpreting real data and creating campaigns that convert. This includes:
- Keyword and competitor research
- SKAGS (single keyword ad groups)
- Negative keyword pruning
- Ad copy optimization
- Landing page creation & optimization
- Search engine retargeting
Mark engager
How our paid search marketing service can help grow your revenue
Combining search engine marketing with conversion rate optimization (CRO)
The secret to a successful SEM campaign is much more than just making your website appear on Google. Other SEM agencies in Singapore would just set your ads to appear on Google, and leave it there. These campaigns are not performing up to its optimal level.
The secret to achieving optimal SEM results lies in the ability to get as many people as possible to call/contact you after they click on your ad and land on your website. For example, your current SEM ads are getting 2% conversion rate on your landing page. That means out of 100 people that visit your page, 2 people contact you.
Real certified Google Ads professionals
Get a team of certified Google Adwords / SEM specialists who have a minimum of 2 years experience managing various SEM campaigns locally. We help you create the perfect combination of strategy and implementation to ensure we achieve your goals.
what you get
What is included in our paid search marketing services?
By teaming up with Mark Engager, you’ll unlock our complete suite of paid SEM services. Tailored to enhance every aspect of your paid advertising, these services encompass:
services
services
services
ad services
services
PPC audit services
As one of our initial steps in assisting your business, we offer a comprehensive PPC audit. This audit involves a thorough assessment of all critical components within your current PPC campaign, resulting in a detailed report highlighting areas of success and areas for improvement. We break down every facet of your PPC strategy, identifying opportunities for enhancement and providing actionable recommendations. Moreover, if your business meets the criteria of having over four employees and a monthly PPC expenditure exceeding $1000, you qualify for a complimentary PPC audit. Simply reach out to us to begin the process.
services
Remarketing services
At Mark Engager, we excel in maximizing the power of remarketing, especially on platforms like Google Ads. Through Google Ads, you unlock the capability to monitor traffic to particular pages on your site and present tailored ads to users who have visited those pages. Our team is committed to aiding you in establishing essential tracking systems and crafting compelling remarketing ads that successfully engage and resonate with your desired audience.
services
Geofencing ad services
Mark Engager is dedicated to offering extensive assistance in leveraging the power of geofencing, guaranteeing that your ad campaigns achieve optimal results. Our team of professionals will aid you in pinpointing the perfect boundaries for your geofences and seamlessly incorporating them into your Google Ads strategy. With this data, we will help establish geofences that precisely match your goals, effectively targeting the appropriate audience at the opportune moment, and enhancing the effectiveness of your advertising endeavors.
ad services
Social media ad services
Mark Engager is committed to providing comprehensive support in unlocking the potential of geofencing, ensuring that your ad campaigns are optimized for maximum impact. Our team of specialists will help you determine the optimal boundaries for your geofences and seamlessly integrate them into your Google Ads strategy. Utilizing this information, we will assist in configuring geofences that align precisely with your objectives, enabling you to reach the right audience at the right time and enhance the efficiency of your advertising efforts.
Creating Success
What makes our paid search management services so effective?
Match search intent at every touchpoint
Picking the right keywords will only get you so far. We understand how to match the search intent of your target keywords with ad copy, CTAs, and landing pages that turn clicks into ROI.
Experienced PPC management
How do you know what works if you’ve never gotten results before? Our paid search managers have years of experience managing successful campaigns in a variety of industries. And we have the happy clients to back it up.
Google Premier Partnership
Working with a Google Partner agency gives you a leg up. Not only are we certified in all types of Google advertising, but we also get access to direct support and other resources provided by Google. Your campaigns benefit directly from this exclusive insider knowledge.
The proof is in the numbers
Why paid search Ads can bring in the numbers
38%
of growth rate in brand awareness for businesses that start doing Search Ads
100%
of total clicks on search results page are Search Ads, serving as proof that a dependence on SEO alone limits your potential for more traffic and leads.
82%
of clicks on Search Ads are more likely to buy, making for better leads
FAQ
FAQs about paid search management
Looking to learn more about paid search management for your business? Browse our FAQs:
Paid search is a digital marketing strategy that involves online ads that appear at the top of search engine results pages (SERPs). Paid search ads typically look similar to organic search listings but have a label that distinguishes them as ads.
With paid search management services, you can expect a dedicated team of experts who will meticulously review and analyze your campaigns, ensuring that they align with your business objectives. Through continuous optimization, they will fine-tune your advertisements to maximize their effectiveness, reaching the right audience at the right time.
When it comes to paid search ads, Google Ads serves as a prime example of how the process works. Google Ads allows advertisers to bid on specific keywords they want their ads to appear for. When a user conducts a search on Google, the platform uses various factors such as keywords, ad settings, bids, and ad quality score to determine which ads to display.
Paid search can indeed be a valuable addition to your marketing strategy for several reasons: Audience Research, Precise Targeting, Quick Results, Bottom-of-the-Funnel Leads, Supplementing Organic Search Results. By leveraging the advantages of paid search, businesses can effectively target their audience, generate qualified leads, achieve faster results, and enhance their overall online visibility and conversion rates.